An identity with a balance for the mindful woman
Amana Retreats is an exclusive well-being and lifestyle club in Lagos providing a calm escape away from city life for like-minded women. The overall visual identity is designed to be easily recognisable and embody the essence of Amana Retreats - an oasis of tranquillity and calmness, where women learn to lead a healthy well-rounded lifestyle.
Amana is represented with a colour palette that is inspired by its natural environment. In designing the identity, we paid particular attention to and drew nuances from the physical space so the identity is an extension of the space.
The logoword uses a geometric serif that balances personality, tradition and novelty. To add a sense of fluidity to the logo, a swirl accent is placed at the middle A inviting you further into tranquility and calmness. We designed the logomark as a badge of honour in serving The Amana woman. The logomark comprises 2 graphical elements - the interlocking As and the circles, both in 3’s creating a balance in the design. The brand icon is an outline illustration of the Amana house, a symbol of authenticity and originality.
The identity is complemented with a set of brand imagery that reflects the retreat’s pillars with the mindful woman in mind. All images were shot onsite at Amana Retreats. Models: Khaliyah/Subomi
We refined Amana’s brand strategy to expand its storytelling with the inclusion of brand pillars and tagline “Meet Yourself”, an invitation for The Amana woman to reach deeper into herself, unearthing, discovering and embracing each new layer as a journey.