Celebrating the body with a refined brand presence
Full project case study - coming soon
Brand Images credit: Arami Essentials
We refined Arami Essentials brand colours to build an overall colour system of background/text and accent colours. The palette introduces warmer black and white tones to present a more calming presence to the brand. Taking inspiration from the colour of the products, the accent palette is refined to allow for a simple and serene form of expression.
Paying particular attention to the need of creating a cohesive brand presence for increased global recognition, we introduced three distinct typefaces for the brand's uses - Ivy Presto Display, Satoshi and Sackers Gothic, each chosen for their individual simplicity but when paired together creates an established look and feel.
"My Body is"
For Arami’s 5th Anniversary packaging design, we developed “My Body is...” as an ode to the bodies Arami has been nurturing, nourishing and taking care of for the past 5 years. We designed three silhouettes that put the spotlight on the centre subject “bodies” honouring the body that consumers have deemed worthy to nurture and indulge through Arami. The silhouettes are drawn in a brushstroke style making the artwork informal, playful, imperfect and more personable