Le Coeur donne
Making gifting more thoughtful and personal
Le Coeur Donne is a gifting service targeted at people interested in gifting unique, thoughtful, and luxurious items. The identity presented here integrates these elements in a practical and distinct design to experience the intention behind the brand.
The colour palette is subtle yet distinctive. Bearing in mind the versatile nature of gifts, we wanted the brand colours to be easily adaptable and recognizable while complementing each gift it accompanies.
We wanted to design a logo that felt timeless and adaptable to gifting items and gifting packaging. The logo word is a clear word-based identity with a wavy line inserted in the D, representing a piece of a ribbon, a key element in gifting. To complement the logo word while acting as a key storytelling element is the brand icon illustrated to show elements of gifting elegantly. We designed different submarks and brand patterns as secondary elements to be used for print and digital applications, all keeping within the theme of simplicity and timelessness.
" I knew if anyone was ever going to ever work on my branding for any business I want to start, it would be The Blackpepper Studio”
I reached out to The Black Pepper about Le Cœur Donne with my whole heart knowing that I would not have to worry about professionalism or perfection and I didn’t. From the start to the end, it was seamless. They made sure to carry me along at every stage and even helped with ideas I didn’t think about. I love my new branding and my logo, down to the icon is perfect for me. I can see my logo being a Timeless one and it's thanks to The Blackpepper Studio. Forever my go-to company for branding."
- Kawthar of Le Cœur Donne.