A skincare routine designed by the numbers.
Packaging design and Identity concept for PY-00, a minimal skincare brand.
The identity uses nude colours to symbolise various skin tones while allowing for a colour system that can be continuously built on.
The packaging identity is minimally designed to focus on the essential basic details and to boldly stand out among the plethora of skincare brands.
The brand seeks to streamline the usually exhaustive skincare process - so, we designed a numbering system for the packaging to a) illustrate the skincare steps so you know which product to use next and b) easily label and design subsequent products added to the range.