PY-00
A skincare routine designed by the numbers.
Packaging design and Identity concept for PY-00, a minimal skincare brand.
brand colours
The identity uses nude colours to symbolise various skin tones while allowing for a colour system that can be continuously built on.
COLOR PALETTE
![Brown Packaging on a background of oil bubbles](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6358f6893ea08a1d764666e6_TBP-PY00-Packaging-1.jpg)
![Two brown tube bottles placed on a ledge](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6358f6d397dcbf17360f00e2_TBP-PY00-Packaging-2.jpg)
![A packaging box in full view](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/635c2af3aa56df709f0cc7f9_TBP-PY00-Packaging-3.jpg)
![A brown packaging box in full view](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/635c2af6b94d196d0504d2fc_TBP-PY00-Packaging-4.jpg)
![Two brown tube bottles floating](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6358f7baa0f8c0260b214754_TBP-PY00-Packaging-5.jpg)
Packaging
The packaging identity is minimally designed to focus on the essential basic details and to boldly stand out among the plethora of skincare brands.
![Two brown packaging boxes placed side by side](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6358f80d5ede701fc56d0bbe_TBP-PY00-Packaging-6.jpg)
![Two brown tubes floating over a background with numbers](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/635c269abd4f959e82f4ba12_TBP_PY-00.jpg)
![Brown tube floating](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6358f8c5bf1bca6ad42c7c1b_TBP-PY00-Packaging-6.png)
![Brown tube on a background of oil bubbles](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6358f9db2749b80cd200ee30_TBP-PY00-Packaging-8.jpg)
Number System
The brand seeks to streamline the usually exhaustive skincare process - so, we designed a numbering system for the packaging to a) illustrate the skincare steps so you know which product to use next and b) easily label and design subsequent products added to the range.
![Two brown tube bottles placed on a ledge](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6358fb6e81ac6f32dcafbf87_TBP-PY00-Packaging-9.jpg)