Balancing thoughtful nuances with understated elegance for AYMD DESIGNSVISIT WEBSITE
Brand images credit: AYMD DESIGNS
We introduced colours purposefully throughout the identity to create a clean and understated look. Complimenting the monotoned primary colours are two warmer tones to further add depth to the identity.
The composition of the logo mark has its unique symmetry and placement contrasting thin and thick lines to create a structural look. The visual identity extends to the purposeful use of lines. We introduced two lines cued from the contrast in the thinness and thickness of our logo mark that serves as containers and layout margins. The lines can be expanded, compressed, or widened to adapt to the layout.
Maintaining the idea of understated elegance, AYMD DESIGNS uses Neue Haas Grotesk Display Pro from Monotype for all brand uses. With its slim and smooth corner edges, Neue Haas Grotesk Display Pro lends a clean, sharp, and legible look to the brand’s applications.
The visual identity elements combine seamlessly with thoughtful white spaces to immerse you in the studio’s work and information. Employing a portfolio style, the website celebrates AYMD DESIGNS works with its large framed imagery and simple project overview. Purposeful animations were used throughout the website for seamless transitions across pages and works.