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AYMD DESIGNS
Balancing thoughtful nuances with understated elegance for AYMD DESIGNS
VISIT WEBSITEBrand images credit: AYMD DESIGNS
brand colours
We introduced colours purposefully throughout the identity to create a clean and understated look. Complimenting the monotoned primary colours are two warmer tones to further add depth to the identity.
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LINES
The composition of the logo mark has its unique symmetry and placement contrasting thin and thick lines to create a structural look. The visual identity extends to the purposeful use of lines. We introduced two lines cued from the contrast in the thinness and thickness of our logo mark that serves as containers and layout margins. The lines can be expanded, compressed, or widened to adapt to the layout.
TYPOGRAPHY
Maintaining the idea of understated elegance, AYMD DESIGNS uses Neue Haas Grotesk Display Pro from Monotype for all brand uses. With its slim and smooth corner edges, Neue Haas Grotesk Display Pro lends a clean, sharp, and legible look to the brand’s applications.
DIGITAL EXPERIENCE
The visual identity elements combine seamlessly with thoughtful white spaces to immerse you in the studio’s work and information. Employing a portfolio style, the website celebrates AYMD DESIGNS works with its large framed imagery and simple project overview. Purposeful animations were used throughout the website for seamless transitions across pages and works.
