Identity design for Elle Est, a contemporary womenswear brand designed, sourced and made to order in New York City.
Elle Est’s clothing is defined by the idea of “versatile simplicity with art sensibilities” so in working with Tamika Wilkins, Elle Est’s founder, we crafted an identity that is versatile, expressive but equally fluid.
Brand images credit: Elle est
The mix of colours is intentional to reenergize the brand, providing more room for expression and simplicity without playing too safe.
The logo word is designed with femininity and fluidity in mind with intersecting e’s to emphasize the meeting point of the brand name. The logo word takes two forms creating flexibility in its usage while the monogram adds an extension to the logo.
The patterns are designed to enhance the brand’s attitude, a bold arrangement of simple shapes juxtaposed to show structure and fluidity. The patterns make room for versatility, consistency and an expression that accurately reflects the spirit of Elle Est.
To aid storytelling, we designed a set of illustrations that echoes the form and texture present in Elle Est’s designs.