Nutmeg & Ginger
Designing a visual experience for the bakery making baked goods to indulge your senses
Pairing classic dessert offerings with a modern twist, Nutmeg and Ginger is re-imagining how desserts should make you feel. In true reflection of the baked goods offering a feast for your eyes and mouth, we first set to create a brand tagline “Indulge your senses” that would roll out into different elements of the identity.
Brand images credit: Nutmeg and Ginger
Referencing the idea of indulging your senses, we developed brand colours that “pop” at every turn, allowing you to fully immerse yourself visually into this world of baked goods.
The brand fonts are paired to create a contrast of an established editorial presence with a humble personal touch.
The main logo design is a play on using a rolling pin, a classic baking equipment to roll out simple typography resulting in the dynamic logo look. Supporting the logo are brand icons designed from baking equipment that can translate into any brand asset from stickers to postcards to wrapping paper. The dynamic design of the icons makes them very flexible to be used across a number of mediums without being too monotonous.
Building on the brand identity, we designed a website that is playful, informative, and thoroughly showcases any recipes or products from the bakery. We customised every experience through the website from the page preloaders to the cursor and down to the cookies consent to really immerse the visitor into the Nutmeg and Ginger world. The website is designed to uniquely respond to mobile viewing. With subtle and purposeful animation throughout the website, the products and relevant information are presented seamlessly as you interact further with the website - so there is no information overload at any point.