brand colours
We designed the logo and brand colours for Oh So Little!, a shop for the little ones.
COLOR PALETTE
![Oh so little! logoword placed on top of a rainbow clay toy](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6263c8868ac63c3f79f6e4c6_TBP_OH%20SO%20LITTLE_6.jpg)
![Photo collage showing two girls playing with toys and Oh so little! logoword on the left and a card with Oh so little! logomark next to a toy elephant on the right](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6274605ba6e68757b253a981_TBP_OH-SO-LITTLE_5.jpg)
![Blue closed packaging box with Oh so little! logoword and illustrations of a dinosaur, an elephant and a bee](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6263c894bc973f10233ee12d_TBP_OH%20SO%20LITTLE_3.jpg)
![Oh so little! logoword with illustrations of a dinosaur, a bird and an elephant on a blue background](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6263c89aac11f1386bf9389f_TBP_OH%20SO%20LITTLE_1.png)
![Oh so little! logo placed on top of a photograph of kids clothings on a hanger](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/6263c8b39dd351c867936518_TBP_OH%20SO%20LITTLE_2.jpg)
LOGO
The logo word uses rounded lettering for a playful yet legible look. For an extra fun + educational moment, we added illustrations of animals to make up the logomark for little ones to interact with through the brand’s collateral.
![Photo collage showing oh so little! logomark at the left and a clothing tag on the right](https://assets-global.website-files.com/622cd08926f63225ec1fa4d5/62745f61993bc18cae936bb1_TBP_OH-SO-LITTLE_4.jpg)