An identity inspired by the roundness and gusto of the Citrus
Crafting specially curated meals, Osan Restaurant takes its inspiration from the buoyancy of the Citrus. At Osan Restaurant, meals are wholesome, hearty and layered with flavour. Osan is a Yoruba word meaning Orange so the letter O played a multi reference to the branding.
Images Credit: Edward Howell/ Louis Hansel
The brand colours borrow directly from the vibrant contrast of an Orange. The colour palette is exciting and fresh as it lays the framework for print and digital collaterals.
The logo word is designed with roundness in mind as the letters take a simple but comforting form and flow. Playing with the letter O equally as a reference to the roundness of the Orange, the logomark is instantly adaptable and also creates a recognizable brand detail. We further explored the Citrus outline as a submark to make the identity more rounded in its storytelling.